As the slogan consolidated, creatives found enormous flexibility in the concept.
![kit kat take a break kit kat take a break](https://i.pinimg.com/474x/63/c8/58/63c8587ba318ed71ea9d25f9031f5025--kit-kat-bars--milk.jpg)
Since then, it has been a staple in Kit Kat’s advertising campaigns.
![kit kat take a break kit kat take a break](https://i.etsystatic.com/16739522/r/il/a1875b/1956316899/il_1588xN.1956316899_8xel.jpg)
This double meaning would become the backbone of the slogan with “Have a Break”.Ī year later it began to be used in the brand’s first television commercials. “Break” to break (alluding to the characteristic sound when you break the bar) and “Break” to rest. The term “Break” has a double meaning that suited it perfectly to the product. The story of Kit Kat’s slogan “Have a Break” have a chief thinker: Donald Gilles at the JWT London advertising agency in May 1957. In 1970 it landed in the United States and Japan, until it reached the more than 70 countries where it is consumed today.Ī new slogan was born “Have a Break, Have a Kit Kat” The product did not leave the UK until 1950, when it reached Australia, South Africa, and Canada. The colors red and white, as well as milk chocolate, would recover in 1949 once the war was over. During the time, the product changed the red from the packaging for blue, and milk for dark chocolate, as well as a small modification for the final dessert: The “Cholcolate Wrisp” tagline disappeared and since then it was known as Kit Kat.
![kit kat take a break kit kat take a break](https://www.marketing91.com/wp-content/uploads/2020/06/Kit-Kat-%E2%80%93-Have-A-Break-Have-A-Kit-Kat.jpg)
But the Second World War changed the composition due to the lack of dairy in the United Kingdom. During the first years of the product’s life, Kit Kat’s basic recipe consisted of milk chocolate and cookies.